PSP

Video game advertising has been a more recent form of media advertised lately. Lately being the last 10 years. Obviously there have been advertisements for video games before then but they were generally aimed towards one or two demographics. Ads were generally placed in comics or magazines that those likely to play video games would read. Video games recently have grown into a multi-million dollar industry. This has led to a growth in different types of advertising for the makers of video games. The Sony Playstation Portable prides itself on being a mobile media center. The creation of UMD discs, which are the medium for which the PSP gets its games, also helped the film industry by being able to put motion pictures on these discs. That is where this PSP advertisement comes into play. The billboard is of an actual PSP with a background picture that looks as if it clear. The advertisement is genius because it uses the real world as its background and puts a fictional character in it. It gives people a different sense of reality and I think helps captivate the audience. I could see other companies do this in the future, especially companies with mobile devices. These types of ads really speak to people. I enjoy every bit about this ad. It almost makes me want to go out and buy a PSP. This is a "cool" looking advertisement so it MUST be selling a "cool" product and I believe that's the image they are trying to send across to kids especially to try and get the new "cool" product.