This is an advertisement campaign by a magazine called "Demolicion" They are an extreme sports magazine. To promote extreme sports they started putting surfboards on walkways and escalators. The surfboards basically give the riders of the escalators and walkways something else to do. It isn't necessarily a simulation, it is just something fun to act like you're riding on it up or down the stairs. This reminds me of the Volkswagen musical stair set that we watched in class. Creative ads like this sometimes capture an audience and the audience doesn't even realize it. It is used just to get their name out there in a new and unusual way.
No comments:
Post a Comment