Wednesday, November 25, 2009

GM


After recently talking about logos that stand the test of time I think that this logo holds up the best. General Motors has been around since 1908 and start out as a holding company for Buick and later acquired Cadillac, Elmore, Oakland, and the Rapid Motor Vehicles Company. GM was then bought by the William G. Durant who started Chevrolet after he lost control of GM initially in 1910.

General Motors has been a staple in America since the early 1900s. This logo has been around since then. The GM logo has stood the test of time simply because it is a simple design with no reason to change. There are few automobile companies that do change their logo designs but, that is simply because they brand their cars with it. Until recently GM has started putting small "GM" brand tabs on the front fenders of their cars. The logo has proven that it is in fact timeless and based on the most simple of designs. I like the logo. Bold font, simple background. It is attention grabbing without being obnoxious and you've grown up with it around your whole life. No reason to change now.

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