Here is another advertisement that really jumps out of the box. This is a Bic razor advertisement. This advertisement doesn't need a lot of flash or bright colors on the billboard to catch your eye. It simply shows a razor in action and sometimes the most eye popping billboard is one that is completely blank. I have a few thoughts on this advertisement. Advertising is very expensive in the first place, depending on the size of the billboard and where it is located companies can pay thousands of dollars a week to advertise on a billboard. This billboard advertisement doesn't have much on the billboard at all and they are having to pay to upkeep their billboard. This ad doesn't hold much water without constant grooming of the grass in front of it. I like the idea of it but not the practicality of the ad.
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