I stumbled across this ad in a car forum that someone posted about it. I'm not sure where the origin of this advertisement is but it is catching. It seems like the basis of this advertisement is to "think outside the box" but while being in a box. The tagline "it's more fun in a mini" seems to imply that this car is somewhat of a toy (as does the rest of the packaging). This ad campaign could bring up a nostalgic feeling of when you're a kid and you remember going to the store to get a new toy of some sort and it came in packaging just as this mini does. The ad is a head turner but it is not very practical. I doubt you would see a mini in a toy package in every mall in every major city. Its not very economical and you're still not reaching that broad of a demographic. Unless you turned this ad in a television commercial you would have trouble reaching a lot of the public which is why the ad could fail. A for inginuity C for practicality.
Wednesday, September 16, 2009
Mini 9/16/09
I stumbled across this ad in a car forum that someone posted about it. I'm not sure where the origin of this advertisement is but it is catching. It seems like the basis of this advertisement is to "think outside the box" but while being in a box. The tagline "it's more fun in a mini" seems to imply that this car is somewhat of a toy (as does the rest of the packaging). This ad campaign could bring up a nostalgic feeling of when you're a kid and you remember going to the store to get a new toy of some sort and it came in packaging just as this mini does. The ad is a head turner but it is not very practical. I doubt you would see a mini in a toy package in every mall in every major city. Its not very economical and you're still not reaching that broad of a demographic. Unless you turned this ad in a television commercial you would have trouble reaching a lot of the public which is why the ad could fail. A for inginuity C for practicality.
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